About Us

First off, we are the kind of people that offer guidance in buying diamonds online. The process is often too convoluted to assure you get something worth paying for, and consequently, a lot of people end up with engagement rings and such, which they have no inclination to recommend to friends or family. With our understanding of the workings of the diamond industry, we are in a position to make buying easier for you and yours. Plus, we constantly feel the need to share, so this is a win-win.

Our diamond experts moonlight as writers, so this blog was a logical next step. With their passion for all things diamond, and deep knowledge of how diamond purchases can be approached and leveraged to best effect, they are often sort of mystic gurus that buyers need when they embark on a purchase journey. If you have ever been to a jewelry store, you probably appreciate how much help expert advice can be. Everything from the stone cut to the mounted setting, band metal, and level and type of embellishment is a matter of choice; picking blindly rarely works out well.

Off the bat, you need to know what to prefer in a diamond, since you are going to be paying close to half a month’s salary for it. There are various aspects to consider just for weeding out the rings you do not want. After that comes the part where you examine the shortlisted ones to see which suits you best. “Suit” includes the style, the way it fits on your finger, the security of the center stone, its shine, the hypoallergenic properties of the band metal, and several more considerations. Skip any one of these and you would normally regret it for a long time to come; that is just how it is.

If, on the other hand, you are meticulous in researching your options, and use sensible methods to judge them, there are effectively fewer ways to go wrong. We help by demystifying everything that a diamond expert knows about the worth and beauty of precious stones, and serving this up in a comprehensible format for your convenience. Hopefully, that is all you will need; often, it is. Just be sure to hang on to your own preferences in the mean time. Like we said, this blog is for guidance, and that works best when you know what you want.